Fischer

Leader in fastening

Social Media Marketing, Shooting, Video

A content strategy, social media management, and content production for the world leader in the production of fastening systems.

fischer is the benchmark for planners, contractors and installers in the building industry and the top of mind brand for dowels. For our subsidiary fischer Italia we developed a social media strategy capable of speaking to the company’s diverse target audience (retailers, private DIY enthusiasts, professionals and craftsmen, engineers and architects) on the most appropriate platform. And the content? We revised them with a fresher and lighter style, creating ad hoc shootings and minivideos for Ig Reels and TikTok.

Social Media Strategy

Mockup Iphone X bianco
In the company's visual narrative, color stands out as the brand's distinctive element, serving to catalyze attention within the perspective of a clean and linear aesthetic, to which copy-in and recognizable graphic elements contribute.

The declination of content related to events and activities, especially when they involve the participation of people, and direct reporting by the fischer team complete the pillars on which the project is based.

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