Durabilis Leather
Durabilis Leather-A sustainable elegance that stands the test of time
Production Campaign, Landing Page
The launch of Durabilis Leather was shaped as a focused and expressive narrative built around a clear message: when crafted with skill and intention, leather can embody elegance while offering long-lasting durability.
Beyond providing information, the goal was to establish an emotional connection with the audience—encouraging them to choose products that harmonize beauty, functionality and a more sustainable impact.
Website
To reinforce this value proposition, we developed a concept that situates the excellence of the products within everyday moments, always framed with a touch of refinement.
From the creative direction of the photo and video production for the launch campaign to the structure of the dedicated landing page, every detail was designed to convey not only the intrinsic elegance of the materials but also the deeper meaning behind the purchase: a choice that transcends the product itself and embraces a more conscious, future-oriented way of consuming.
