[{"data":1,"prerenderedAt":156},["ShallowReactive",2],{"menu-projects-count":3,"project-footer-wine-it":4},31,{"project":5,"next":126},{"_id":6,"body":7,"categorie":8,"client":7,"coverImage":19,"excerpt":7,"gallery":7,"heroImage":23,"interventi":27,"logo":28,"sections":29,"seo":120,"settori":7,"slug":122,"subtitle":123,"title":124,"video":7,"year":125},"progetto-993",null,[9,13,16],{"area":10,"slug":11,"title":12},"creativa","branding-e-identita-visiva","Branding e Identità Visiva",{"area":10,"slug":14,"title":15},"packaging","Packaging",{"area":10,"slug":17,"title":18},"progettazione-grafica","Progettazione Grafica",{"alt":7,"height":20,"url":21,"width":22},1294,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374160\u002Fpalazzinacreativa.it\u002Fprogetti_footer_cover_photo_5308a925d\u002Fprogetti_footer_cover_photo_5308a925d.jpg?_i=AA",1600,{"alt":7,"height":24,"url":25,"width":26},1152,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374140\u002Fpalazzinacreativa.it\u002Fprogetti_footer_hero_53067c585\u002Fprogetti_footer_hero_53067c585.jpg?_i=AA",2049,"Naming\r\nPackaging\r\n",{"alt":7,"height":7,"url":7,"width":7},[30,53,67,79,86],{"_key":31,"_type":32,"bgColor":33,"smallText":34,"text":41,"text2":47,"textColor":52},"b0","fullscreenText","rgb(94,83,57)",[35,39],{"_key":36,"_type":37,"value":38},"it","internationalizedArrayStringValue","Naming, Packaging",{"_key":40,"_type":37,"value":38},"en",[42,45],{"_key":36,"_type":43,"value":44},"internationalizedArrayTextValue","Footer nasce qualche anno fa, dalla nostra passione per il vino fatto come si deve e per i progetti di ricerca che ci permettono di sperimentare e mantenere viva la creatività.",{"_key":40,"_type":43,"value":46},"Footer was born a few years ago from our passion for wine made the right way, and from research projects that allow us to experiment and keep creativity alive. ",[48,50],{"_key":36,"_type":43,"value":49},"Volevamo dar vita a un vino che parlasse anche la lingua che usiamo ogni giorno, quella del digitale. Nomen omen: Footer, il fondo della pagina… e il fondo nella bottiglia!",{"_key":40,"_type":43,"value":51},"We wanted to create a wine that could also speak the language we use every day: digital. Nomen omen: Footer—the bottom of a webpage… and the sediment at the bottom of the bottle!","rgb(255,255,255)",{"_key":54,"_type":55,"image":56},"b1","sectionImage",{"_type":57,"alt":58,"asset":59},"cloudinaryImage",[],{"_type":60,"format":61,"height":24,"public_id":62,"resource_type":63,"secure_url":64,"type":65,"url":64,"width":66},"cloudinary.asset","jpg","palazzinacreativa.it\u002Fprogetti_footer_photo_full_1_5304d623b\u002Fprogetti_footer_photo_full_1_5304d623b","image","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765373066\u002Fpalazzinacreativa.it\u002Fprogetti_footer_photo_full_1_5304d623b\u002Fprogetti_footer_photo_full_1_5304d623b.jpg?_i=AA","upload",2052,{"_key":68,"_type":32,"text":69,"text2":74,"textColor":33},"b2",[70,72],{"_key":36,"_type":43,"value":71},"Dato che la sperimentazione non si può fermare, il progetto si è evoluto: il nome è rimasto, ma l’etichetta è stata totalmente ripensata. Stampata su carta patinata specifica per l’enologia, combina finiture belle da vedere e da toccare: “FOOTER” in lamina oro in basso (Footer nel footer, quasi letteralmente) e “col fondo” in verniciatura UV a rilievo. Sul lato sinistro compaiono anche piccole icone, quasi un menù di navigazione: sono gli elementi dell’identità di Palazzina Creativa. E poi, ovviamente, c’è lui: il pattern di pixel.\r\n",{"_key":40,"_type":43,"value":73},"Because experimentation can’t stand still, the project evolved: the name stayed, but the label was completely redesigned. Printed on a coated paper made specifically for the wine industry, it pairs finishes that are beautiful to look at and to touch: “FOOTER” in gold foil at the bottom (a footer in the footer—almost literally) and “col fondo” in raised UV varnish. On the left side, small icons appear, almost like a navigation menu: elements from Palazzina Creativa’s identity. And then, of course, there it is: the pixel pattern.",[75,77],{"_key":36,"_type":43,"value":76},"Qui l’etichetta non è solo grafica, è un sistema: un’unica grafica sorgente (un grande “tappeto” di pixel) e una stampa a dato variabile che genera un risultato diverso ogni volta. Come? Stampando con HP Indigo, sfruttando la logica del variabile da database e il plugin Mosaic, per impostare quale parte tenere fissa e quale trattare a dato variabile. È così che abbiamo ottenuto una parte alta piena e riconoscibile e una parte bassa che invece cambia, con i pixel che, mentre scendono, si posizionano sempre diversamente sul fondo… proprio come nelle bottiglie. \n\nPer questo ogni Footer è un’edizione unica: l’etichetta che non può mancare in ogni cantina che si rispetti.",{"_key":40,"_type":43,"value":78},"Here, the label isn’t just a graphic—it’s a system: one single source artwork (a large “carpet” of pixels) and variable data printing that generates a different result every time. How? By printing on HP Indigo and leveraging database-driven variable data logic together with the Mosaic plugin, to define which parts stay fixed and which parts are treated as variable data. That’s how we achieved a dense, recognizable top section and a bottom section that changes—where the pixels, as they fall, always land differently at the base… just like in the bottles.\n\nThat’s why every Footer is a unique edition: the label that can’t be missing from any respectable cellar.",{"_key":80,"_type":55,"image":81},"b3",{"_type":57,"alt":82,"asset":83},[],{"_type":60,"format":61,"height":24,"public_id":84,"resource_type":63,"secure_url":85,"type":65,"url":85,"width":66},"palazzinacreativa.it\u002Fprogetti_footer_photo_full_2_5310d41ee\u002Fprogetti_footer_photo_full_2_5310d41ee","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374684\u002Fpalazzinacreativa.it\u002Fprogetti_footer_photo_full_2_5310d41ee\u002Fprogetti_footer_photo_full_2_5310d41ee.jpg?_i=AA",{"_key":87,"_type":88,"images":89},"b4","masonryGallery",[90,96,100,105,110,115],{"_key":91,"_type":60,"format":61,"height":92,"public_id":93,"resource_type":63,"secure_url":94,"type":65,"url":94,"width":95},"mg220",1571,"palazzinacreativa.it\u002FRectangle-1_5312a7cb2\u002FRectangle-1_5312a7cb2","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374891\u002Fpalazzinacreativa.it\u002FRectangle-1_5312a7cb2\u002FRectangle-1_5312a7cb2.jpg?_i=AA",1200,{"_key":97,"_type":60,"format":61,"height":95,"public_id":98,"resource_type":63,"secure_url":99,"type":65,"url":99,"width":95},"mg221","palazzinacreativa.it\u002FRectangle-2_5314f98c0\u002FRectangle-2_5314f98c0","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374882\u002Fpalazzinacreativa.it\u002FRectangle-2_5314f98c0\u002FRectangle-2_5314f98c0.jpg?_i=AA",{"_key":101,"_type":60,"format":61,"height":102,"public_id":103,"resource_type":63,"secure_url":104,"type":65,"url":104,"width":95},"mg222",1927,"palazzinacreativa.it\u002FRectangle-3_531619bf5\u002FRectangle-3_531619bf5","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374850\u002Fpalazzinacreativa.it\u002FRectangle-3_531619bf5\u002FRectangle-3_531619bf5.jpg?_i=AA",{"_key":106,"_type":60,"format":61,"height":107,"public_id":108,"resource_type":63,"secure_url":109,"type":65,"url":109,"width":95},"mg223",1774,"palazzinacreativa.it\u002FRectangle-4_5318571e1\u002FRectangle-4_5318571e1","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374822\u002Fpalazzinacreativa.it\u002FRectangle-4_5318571e1\u002FRectangle-4_5318571e1.jpg?_i=AA",{"_key":111,"_type":60,"format":61,"height":112,"public_id":113,"resource_type":63,"secure_url":114,"type":65,"url":114,"width":95},"mg224",1240,"palazzinacreativa.it\u002FRectangle-5_53205ac71\u002FRectangle-5_53205ac71","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374812\u002Fpalazzinacreativa.it\u002FRectangle-5_53205ac71\u002FRectangle-5_53205ac71.jpg?_i=AA",{"_key":116,"_type":60,"format":61,"height":117,"public_id":118,"resource_type":63,"secure_url":119,"type":65,"url":119,"width":95},"mg225",1800,"palazzinacreativa.it\u002FRectangle_5322813d8\u002FRectangle_5322813d8","https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1765374762\u002Fpalazzinacreativa.it\u002FRectangle_5322813d8\u002FRectangle_5322813d8.jpg?_i=AA",{"metaDescription":7,"metaTitle":7,"noIndex":7,"ogImage":121},{"alt":7,"height":7,"url":7,"width":7},"footer-wine","Footer 2.0 - La reinterpretazione del nostro vino col fondo ","Footer Wine",2025,{"_id":127,"categorie":128,"client":7,"coverImage":144,"excerpt":7,"featured":7,"interventi":148,"settori":7,"slug":149,"subtitle":150,"title":151,"video":152,"year":155},"progetto-143",[129,132,135,138,141],{"slug":130,"title":131},"sito-web","Sito Web",{"slug":133,"title":134},"ecommerce-b2b-e-b2c","Ecommerce b2b e b2c",{"slug":136,"title":137},"produzione-contenuti","Produzione Contenuti",{"slug":139,"title":140},"social-media-marketing","Social Media Marketing",{"slug":142,"title":143},"performance-marketing","Performance Marketing",{"alt":7,"height":145,"url":146,"width":147},1333,"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fimages\u002Ff_auto,q_auto\u002Fv1746375145\u002Fpalazzinacreativa.it\u002Fprogetti_fornace_cover_photo-1_4193bcc23\u002Fprogetti_fornace_cover_photo-1_4193bcc23.jpg?_i=AA",2000,"Sito Web\r\nSocial Media Marketing\r\nDigital Strategy\r\nPerformance Marketing\r\nEmail Marketing","fornace-s-anselmo","Il tuo stile, un mattone alla volta","Fornace S.Anselmo",{"poster":153,"url":154},{"alt":7,"height":7,"url":7,"width":7},"https:\u002F\u002Fres.cloudinary.com\u002Fpalazzinacreativa-srl-sb\u002Fvideo\u002Fupload\u002Fv1746375214\u002Fpalazzinacreativa.it\u002Fprogetti_fornace_cover_video-2.mp4?_i=AA",2022,1793598919711]