Innovate without upsetting. For Lago we have reviewed the entire digital experience, orienting our gaze to an increasingly mobile-first and responsive future. The aim of the project was to improve the User Experience allowing the user to reach the highest standards of product customization and making it, in fact, the real protagonist of the entire customer journey.
The 3D configurator had to integrate into the existing business ecosystem, innovating the entire user experience without completely disrupting the flow of data. For this project our creative and tech teams worked synergistically to maximize configuration performance, through the design of a simple and intuitive interface and the optimization of loading speed and customization.
The interface has been specially designed to facilitate the customization process by the user. The full-screen screen without the need for scrolling and the progressive selection system provide all the services the user needs to build their own customized product and obtain a complete sheet of all the technical specifications.